Trade Show E-Zine


Read the Trade Show E-Zine that will show you how to save over 30% on your exhibitor costs

As president of Exhibit & Display Consultants I realize there are a number of publications that tell you how to represent your company and market your product once you are at the trade show. However, this is the only one that talks about how to get your exhibit booth or display set-up in the most efficient and least expensive manner possible. Sign up for the Tradeshow Exhibit Guy e-zine and I'll show you how!

How are reduced trade show costs like fallen snow?

Here in the northeast, we have been shoveling a lot of snow this year…so this morning out contemplating my next water-logged scoop full, I had this vision. Reduced trade show costs are like fallen snow. Here is why: 1) Like falling snow in New England, the savings accumulate as you get better at reducing these costs. However, unlike snow, you will always have additional things to do with the marketing dollars saved. 2) Like shoveling a driveway, trade show dollars can be saved over a large area.

IKEA & Trade Shows – What you must know!

Today, I set up my new desk from IKEA.  For anyone in the trade show world, IKEA is great to know about.  Everything is shipped in flat boxes.  The designs are completely modular and let’s just say that if all the trade show exhibits were built like this we wouldn’t have to buy new pieces very often.  The extent of this design savvy would put a lot of exhibit builders out of business if IKEA were the competition! Just remember that if using IKEA for trade shows, there are four very important factors to consider: 1) Weight – IKEA furniture is built with a lot of processed wood.  Processed woo

Some simple tips for reducing trade show costs

No matter what service supplier you are working with, start your communication early and document your discussions with the supplier.  The larger the supplier, the more documentation to keep and have confirmed in writing.  The General Contractor (GC) can be surprisingly helpful.  However, the general contractor is run like a large corporation, so it takes a lot of time to find the correct contact, get answers, get processes rolling,  and get the service and value that you need.  However, if you work with them in advance you will be surprised at the level and unique services available for you a

Critical Information regarding the 10 + 2 rule and overseas shipping

INTERNATIONAL SHIPPING I keep hearing bits and pieces about new U.S. Customs regulations that affect international trade show shipping via ocean liner. Can someone please give me the full story on these new rules? You’re right. Trade show exhibitors face new federal regulations when importing cargo via ocean liner from overseas. On Jan. 26, 2009, the Import Security Filing (ISF) rule, also known as the 10+2 rule, took effect. The 10+2 rule is one of many enhanced security measures implemented by the Department of Homeland Security following the 9/11 terrorist attacks on the United States.