I just finished reading Brett
Alexander Lipeles “Professional
Exhibit Manager’s Handbook.”
Great stuff - I highly recommend this to anyone involved in the tradeshow
industry.
I bought and read a copy because
I wanted to be sure I could help my exhibitors save money at our shows
and I learned a bunch. It’s now mandatory reading for all new hires
at our small company because I want even the receptionist to be able
to help an exhibitor figure out how to save money on drayage and setup.
We’ve had varying luck doing
seminars on-site for exhibitors - but of course by the time they’re
on-site it’s too late to make any changes for that year’s event.
I’ll be referring all of our exhibitors to this book - I’m even
considering buying a copy and including it with the booth space.
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February 9th, 2007 at 8:02 am and is filed under Tradeshows. You can follow any responses to this
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